If you’re looking to convert your website traffic into sales, then perhaps a conversation with rankONE is in order. There has been evidence to suggest that the appearance and functionality of a website can be one of the core deterrents for potential customers, so investing and prioritising your website is a must. If you’re anything like me, there’s the chance that this information is coming as a shock to you, and in fact I only took heed of this information following getting evidence for myself. You see, I found that my website was seldom being looked at, and to improve its standing, I’d heard that SEO analysts could help increase its visibility in search engines.
After finding and deciding to work with a particular organisation, one of their biggest pieces of advice given alongside developing and maintaining a search campaign was to update my website. I foolishly declined, and said that I was happy with the website potential customers would be met with. We went ahead with the campaign and as promised, my websites traffic started to increase, however it definitely did not convert. Again, it was advised that I seriously consider speaking to a team who specialise in web design to convert my traffic into sales, and this time I listened. Following Vikram Jayaprakash who runs a communication agency and getting his hands onto my website to improve its appearance, I immediately started to see better results, particularly with the ongoing SEO campaign I was running through rankONE. So take it from me and invest in your website and you will convert more traffic!